Why Go for Email Marketing?

Email marketing is slowly becoming a very popular marketing strategy to all types of products and services as it offers many benefits and some of them include:

                                                                                   Wide Reach

Email is possibly the fastest way of reaching to millions and millions of customers in a very short period of time and not only that, recipients can even revert back immediately. Email marketing campaigns are easy to implement and does not require the use of complicated and expensive software.

Great returns on investment

It has been seen that emails offer a great returns on investment. It is one of the most cost effective ways of marketing about your products and services as far as marketing techniques are concerned like TV ads, newspaper ads etc. Moreover, you send emails to customers who already have shared their details with you and so they are sure of to see and read your mail. Also emails are sent to targeted customers and hence, the conversion rates are very high in this case. But it is important that you send a professional email that has informative content and are sure to attract the readers.

Cost Effective

As mentioned above email marketing is very cost effective way of marketing. It does not require much investment to reach to many people at the same time. Moreover, if you have a good grip on the language, you can write the emails yourself and send it your customers and/or potential customers. And even if you do not, hiring a professional or hiring a professional marketing agency would require much investment.

Flexibility and measurability

It is easy to keep a track of your email and their responses and by that you will have fairly good idea regarding whether your campaign is working or not and whether to need to make any changes in order to attract sales.

Email Marketing—Pros and Cons

Email marketing as the name suggests is the prompt method of marketing through channelizing emails to the concerned person. It is a professional looking, well conceived mail sent electronically across with the correct message letting you engage customers and reaching out to the prospective ones.

 Advantages

•    Brand recall is very high as potential customers remember you and have the flexibility to check   their inbox when they arrive at a buying decision.

•    You can share your experience and expertise with your readers and can use email marketing to directly talk about a special offer, service or may be a new invention.

•    If you are able to convince your reader there is high chance he will share it with his associates and your product gets promoted.

•    A campaign is dispatched within minutes and if it reaches out correctly will probably show positive results in lesser time than any other medium.

•    You can identify your target audience and build long term relationship with them as a reader has the flexibility to opt out of receiving email marketing.

Challenges

•    It is a challenge to be noticed with a high inflow of emails these days. A relevant title, short and crisp content and limited subjects are the key pillars of effective email marketing.

•    You need to keep in mind the absence of human touch and therefore instead of stuffing the mail with mere information plan the next step of action.

•    To prepare, execute and manage your email marketing its important to run a trial campaign first and modify accordingly.

Some Interesting Tips for Effective Email Marketing

Email marketing has always been a great medium for connecting to customers and for promoting products and services. If you go by the stats, email marketing is considered to be the one of the most effective marketing tools as more than 95% of the online consumers base their purchasing decisions on the emails they receive. There are more than 3 billion email accounts and more than 91% of the consumer (you send your email to) check their emails daily which mean you are hitting the right target. The number of email marketers is growing in an exponential rates and that is the reason why email marketing is one of the most effective marketing tools. It is important that you design an effective email marketing strategy to get results and this article deals with some powerful tips that might be helpful for you.

Your email marketing strategy should be mobile optimized as more and more people are using smartphones these days and they possibly do not switch on their PC or laptop to see their mails. Moreover, there are people who would delete your mail if it is not mobile optimized. Make sure that you offer your customers a good experience while they read you mail, be it in their mobiles or their computers. Also make sure of relevant data in your email like if the recipient is a female make sure that there is no ‘his’ in the mail. Personalizing emails also works as customers prefer to see emails that have been send only to them and not to everyone in the list. That does not mean that you have to create emails for each and every customer in your list. Simple changes in terms of gender, location and age can go a long way to creating a loyal customer base. Do not send the same promotional emails again and again. Sending them once is enough. When you are sending emails to your customers, it means they have shared their email address with you and they have done so as they want you to contact them with new offers and any other information. This means they have granted you the permission to contact them via email any time of the day and make sure that you do not take full advantage of it and do not flood their inboxes with your emails.

These are some of the tips that you follow to get results.

Fore more details please visit at http://www.cabbagetreesolutions.com/other-services/email-marketing/

Few Tips to Build a Great Email Marketing Strategy

Email marketing is a way to reach consumers directly via electronic mail. Unlike spam direct email marketing reaches those interested in your business area of expertise. No matter what you are selling, it is a way to reach thousands of potential customers directly at a relatively low cost compared to advertising or other forms of media explore. 67% of marketers say that delivering highly relevant content is a strategic goal their organisation wants to achieve through email marketing.

Here are few tips to build a good email marketing strategy which is listed below. Firstly starts with building a list, continues with data management and ends with revenue generation.

1. Build an acquisition strategy: If you have prioritized audience growth, begin by analysing the places where customers are already engaging with your brand. Then you should determine how to enhance those experiences and drive interactive engagements with new tools and techniques.

2. Your data should always be relevant: Asses your current data to make sure you are sending targeted communication not “batch” messages.

3  Personalize email whenever possible: Your website visitors, email and mobile subscribers will appreciate your messages even more if they personalised.

4. Email drives accessibility across channels:  The ability to easily archive and access messages at a later time influences consumer channel preferences.

5. Sharing is not just for social network sites

6. Automate your post-purchase messages: Automate a re-engagement campaign for a week, a month or 90 days post purchase

7. Do not use IP address for links: You should not use an IP address in links to pages or images.

8. Send emails to seed email accounts like your own firewall, Gmail, hotmail, Yahoo!  Mails to check delivery.

9. Act on emails reported as sperm.

10 Check for blacklisting: If you notice problems with your deliverability check that you are not blacklisted.

These are the few steps to create a good email marketing strategy as per my concern. These will help you to start email marketing.

For more details please visit at http://www.cabbagetreesolutions.com/other-services/email-marketing/

Benefits of Advanced Mass Sender

The digital age has ensured that technology has a say in every walk of human life. Affordable cost, versatility and all this should be accompanied by an easy to use interface. Advanced Mass Sender is able to do this and more. Its primary use is to aid the communication program through bulk mailing software system. Email marketing is a very important and useful manner in which companies spread brand awareness.  It offers at present a licence for a single user at speeds which are great and all features.

It has many benefits such as speed of 50,000 emails every hour, added support for packet mails sending and a built in SMTP server. The latest version of the software also has added feature benefits such as proxy manager which from a predefined list allows for random address selection, x-mailer field randomisation as well as full emulation of the outlook express program in the form of a better generator for emails. One can send up to 500 mails an hour even when not making use of the SMTP server. A fast internet connection can mean up to 1500 emails an hour with the aid of several SMTP servers.  The inbuilt list Validator for mails also means server check is easily possible in order to check mail existence. Links, images and table are supported due to the editor for HTML being already there from inception. The software allows the adding and deleting of functions, sort and searching of lists, checking for syntax and duplicates in mails as well as html documents uploading features.

Advanced Mass Sender has a major benefit in that it helps save a lot of time by allowing management for

large email mailing lists with support for around 200,000 addresses and is supported by all the operating systems of windows. Hence, this mass media software comes with multiple uses and is a very cheap and effective means of bulk communication.

For more details please visit at

http://www.cabbagetreesolutions.com/other-services/email-marketing/

Why Go for Email Marketing?

Email marketing has become one of the most important marketing tools that are now being used by most of the online marketers. But it is important that you hire experienced email marketers as you possibly do not want your customers to consider your email as utter rubbish. This article deals with the benefits of email marketing and how it can help you earn profits, if used properly.

Email marketing forms an integral part of direct marketing strategies that makes use of electronic mail to communicate to both existing and potential customers. Every mail that you send to your customer can be thought of email marketing but email marketing is essentially all those emails that you send to your customers with a purpose in mind and for creating a business relationship with them to increase your company’s loyal customer base.

Email marketing offers many benefits and there are not one but numerous reasons as why you should start using it. You can track your exact ROI and it can be really high when you do it properly. Email marketing is considered to be second only to SEO in online marketing strategies. More than half of internet users are known to check their emails daily and hence, email marketing offers great conversion rates as in most cases, you send emails to customers who have subscribed to your emails and opted to receive them. Personalized emails go a long way in attracting customers and are sure to give you results.

Email marketing is also a very inexpensive and less time consuming strategy to reach to your customers. There is special bulk email software that allows sending bulk emails which means you can connect to hundreds and hundreds of customers at the same time inclusive of global customers. Email marketing is vital to all businesses and firms.

Few facts about Email marketing services

Email Marketing Services

Email marketing services as many people are far from being dead. It still happens to be the best B2B and B2C business leads that bring the maximum conversions. Though email marketing services has been there in the digital marketing world for quite some time now, it has undergone many changes and adaptations and is here to stay. If you are still unsure about whether you business needs email marketing or not, then the following facts would help you in making a decision.

•    People actually want marketing emails: There is a common misconception that marketing emails create a negative impression and that is marketers do not create them happily. But the truth is that customers actually prefer to be communicated via email. More than 74% adults like to receive marketing messages via email as compared to other marketing means.

•    Expect better conversion rates through good emails: If you can design a solid email marketing campaign, it is bound to give you results. There are many people who believe that emails bring in zero conversions but that is completely false. According to a study published recently, more than 60% of the online consumers buy a product after seeing in an email marketing message. Now that is really a huge conversion based solely on emails. The content has to be attractive as that is what attracts buyers.

•    Great subject line still works: Subject lines are what your customers first see and go for short subject lines as they have better open rates. It has been proved that subject lines that has nine or less characters and are personalized with the name of the recipient work the best.

•    Email now reaches the customer’s mobile and hence, the emails should also be mobile optimized. Make sure that the emails are compatible for browsers used in mobile as well and not just for desktops.

For more details please visit at here.