Email marketing has always been a great medium for connecting to customers and for promoting products and services. If you go by the stats, email marketing is considered to be the one of the most effective marketing tools as more than 95% of the online consumers base their purchasing decisions on the emails they receive. There are more than 3 billion email accounts and more than 91% of the consumer (you send your email to) check their emails daily which mean you are hitting the right target. The number of email marketers is growing in an exponential rates and that is the reason why email marketing is one of the most effective marketing tools. It is important that you design an effective email marketing strategy to get results and this article deals with some powerful tips that might be helpful for you.
Your email marketing strategy should be mobile optimized as more and more people are using smartphones these days and they possibly do not switch on their PC or laptop to see their mails. Moreover, there are people who would delete your mail if it is not mobile optimized. Make sure that you offer your customers a good experience while they read you mail, be it in their mobiles or their computers. Also make sure of relevant data in your email like if the recipient is a female make sure that there is no ‘his’ in the mail. Personalizing emails also works as customers prefer to see emails that have been send only to them and not to everyone in the list. That does not mean that you have to create emails for each and every customer in your list. Simple changes in terms of gender, location and age can go a long way to creating a loyal customer base. Do not send the same promotional emails again and again. Sending them once is enough. When you are sending emails to your customers, it means they have shared their email address with you and they have done so as they want you to contact them with new offers and any other information. This means they have granted you the permission to contact them via email any time of the day and make sure that you do not take full advantage of it and do not flood their inboxes with your emails.
These are some of the tips that you follow to get results.
Fore more details please visit at http://www.cabbagetreesolutions.com/other-services/email-marketing/
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