Few facts about Email marketing services

Email Marketing Services

Email marketing services as many people are far from being dead. It still happens to be the best B2B and B2C business leads that bring the maximum conversions. Though email marketing services has been there in the digital marketing world for quite some time now, it has undergone many changes and adaptations and is here to stay. If you are still unsure about whether you business needs email marketing or not, then the following facts would help you in making a decision.

•    People actually want marketing emails: There is a common misconception that marketing emails create a negative impression and that is marketers do not create them happily. But the truth is that customers actually prefer to be communicated via email. More than 74% adults like to receive marketing messages via email as compared to other marketing means.

•    Expect better conversion rates through good emails: If you can design a solid email marketing campaign, it is bound to give you results. There are many people who believe that emails bring in zero conversions but that is completely false. According to a study published recently, more than 60% of the online consumers buy a product after seeing in an email marketing message. Now that is really a huge conversion based solely on emails. The content has to be attractive as that is what attracts buyers.

•    Great subject line still works: Subject lines are what your customers first see and go for short subject lines as they have better open rates. It has been proved that subject lines that has nine or less characters and are personalized with the name of the recipient work the best.

•    Email now reaches the customer’s mobile and hence, the emails should also be mobile optimized. Make sure that the emails are compatible for browsers used in mobile as well and not just for desktops.

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